MAMIMU’s core idea always has been ‘the joy of finding hidden delights in seemingly mundane everyday moments’, which is originally inspired by the philosophy of Japanese Kimono Artisans.
The new collection is no exception. From swimming pool in Hackney, store shutters in Shoreditch to ropes on the sandy beach in Bali, I found inspiration in the most ordinary places. I thought it would be fun to share my creative process and the joy of finding hidden delights. Hope you enjoy.
One Sunday morning I was staring at the swimming pool, getting bit bored. But gradually I discover shapes; the curvy white ripples reflecting the light on the water, the tile grid on the floor under water, some tiles are navy to mark the starting line.
Then put a moodboard together taking inspiration from both Japanese and Western patterns. This is when I explore many ways of expressing the water in texture, shape and colour.
After that it's time to sketch up some ideas — Fun, fun, fun! Thinking how to combine organic shapes with geometric shapes in harmony. Do I put them in a orderly manner or a more intuitive way?
After lots of (yes, lots and lots!) exploration on colours, shapes, layering and crafting – Ta-da! Here is the result. Five colourways of bold and playful swimming pool prints are available in various sizes. They will sure brighten up your room.
Her work has been featured internationally on the Dots, YCN (UK), Cow Parade Niseko (Japan), Pattern Observer, Ello (USA) and SCMP, Milk (Hong Kong). She has been invited to talk at Design Manchester, YOOX Net-a-Porter, ustwo, UAL and SCAD Hong Kong.