This article was originally published on Menswear Style as ‘Introducing MAMIMU: the New Japanese Brand that’s Fusing Function and Style’ by Peter Brooker.
Summer is here, well almost. And it’s time to ditch the heavy layers and embrace an altogether lighter wardrobe. But lighter wardrobes mean lighter materials, and their pockets, if they have any, just aren’t built for keys, wallets and mobile phones. Not to mention the damage that can be done to the fabric and the unflattering appearance it portrays.
So, here’s the rub, how do you replace all that lost pocket space without compromising a well-picked outfit? Well any stylish man worth their salt will know that the perfect solution is to get a statement bag. But even with a sea of options available, it can be almost impossible to find the ultimate companion that can match both your sartorial lust and your day-to-day practical requirements. This is where MAMIMU, the latest brand out of Tokyo, comes into its own.
Developed with the spirit of Omotenashi – the Japanese word for “wholehearted hospitality”, in case you didn’t know. The MAMIMU City Tote has been designed for the needs of style-conscious urban nomads everywhere. It has all the quality and attention to detail that you’d expect of something coming out of Japan. A padded compartment for holding up to a 15” laptop. Smaller pockets for your phone, sunglasses, keys or almost anything you may need day-to-day, even a convenient pouch on the outside of the bag for more instant access.
But MAMIMU has taken the humble tote one step further. Their products not only use the most premium and durable materials such as full-grain leather straps, but it's the bold colourful screen print graphics that make these totes something special. They add that extra bit of ping to the simplest of outfits without screaming fashion victim. And are as at home in the office as they are out on the town. They come in three fresh designs inspired by the most iconic capitals in the world; London, New York and Tokyo. So, what’s not to love this summer?