MAMIMU (June Mineyama-Smithson) is a Japanese artist/graphic designer on a mission to inject optimism into the world.

I love uncovering delights from everyday life and turn them into bold joyful patterns.

My passion for colours and shapes started in my childhood in Tokyo. Through the groovy patterns of the late-70s to bright colours of the 80s, I was always surrounded by bold joyful things.

Believing in the optimistic idea that inspiration can be found everywhere, I’m always on the look for hidden delights in everyday landscapes and interpret the joy of discovery in my design. I am also inspired by the postmodern idea of remixing existing elements to create new context.

“Incredible designer who finds magic in the mundane”

Commissions & Collaborations

I believe in magic of great collaboration. Get in touch if you are:

A brand looking to inject optimism into their campaign, products, packaging and more.

An agency looking for a fresh idea with bold visual. My background is branding in corporate and luxury sectors. Client list includes LVMH, Cathay Pacific and PwC.

A brand or an agency looking for insights in modern Japanese culture and art and design scene. 

An individual looking to create a one-off gift or bespoke piece from an object or subject that is special to them.

“A great brand consultant who has a unique understanding of Western and Asian cultures.”
John Holton, Work Less Ordinary

Lectures & Talks

Get in touch for a talk, Podcast and interview.

Guest Lectures
– London College of Communication, UAL
– University of Leeds
– The Margate School
– Birmingham City University
– SCAD Hong Kong

D&AD New Blood Festival
Birmingham Design Festival
– YOOX Net-a-Porter Group, London
– Ladies, Wine & Design, Design Manchester
– ustwo, London
New Designers: Colour in a Post Covid World
– Elmwood, London
– Shesays, London
– Pechakucha, Hong Kong

“We all left inspired after June’s talk.”
Helen Fuchs, ustwo

Design Judge

I judged D&AD Awards (Graphic Design Category) and the Colour In Design Awards. Get in touch if you want me to be in your next judging panel.