“Incredible designer who finds magic in the mundane”
Underpinned
About
MAMIMU (aka June Mineyama-Smithson) is a Japanese artist/graphic designer on a mission to inject optimism into the world.
I love uncovering delights from everyday life and turn them into bold joyful patterns.
My passion for colours and shapes started in my childhood in Tokyo. Through the groovy patterns of the late-70s to bright colours of the 80s, I was always surrounded by bold joyful things.
Believing in the optimistic idea that inspiration can be found everywhere, I’m always on the look for hidden delights in everyday landscapes and interpret the joy of discovery in my design. I am also inspired by the postmodern idea of remixing existing elements to create new context.
Photo: @_100fires_
Commissions & Collaborations
I believe in magic of great collaboration. Get in touch if you are:
A brand looking to inject optimism into their products or packaging.
An agency looking for a fresh idea with bold visual. My background is branding in corporate and luxury sectors. Client list includes LVMH, Cathay Pacific and PwC.
A brand or an agency looking for insights in modern Japanese culture and art and design scene.
An individual looking to create a one-off gift or bespoke piece from an object or subject that is special to them.
Talks & Lectures
Get in touch for a talk, Podcast and interview.
Guest Lectures
– London College of Communication, UAL
– SCAD Hong Kong
Talks
– YOOX Net-a-Porter Group, London
– Ladies, Wine & Design at Design Manchester Festival
– ustwo, London
– Elmwood, London
– Shesays, London
– Pechakucha, Hong Kong
