Inspired by Urban Mundane
MAMIMU is a home and lifestyle brand founded by Japanese graphic designer June Mineyama-Smithson. All products are tailored towards design-conscious urban nomads who live in a postmodern world.
MAMIMU creates whimsical patterns following the philosophy of old Japanese artisan
Growing up in the late 70s in Tokyo, June was exposed to bright patterns everywhere — On mother’s blouse, TV commercials or even on her rice bowl. This had great impact on how she sees the world and what she designs. After working in creative industry in Tokyo and London for over 10 years, she found inspiration in 18th century Japanese Kimono patterns and 21st century manhole covers in urban cities.
From hemp leaves to fish scales Kimono artisan saw beauty in everyday life then distilled them into iconic patterns.
Founded on the simple idea that inspiration is everywhere; a philosophy practiced for centuries by Japanese Kimono Shokunin who saw beauty in everyday life – from sea waves to turtle shells, hemp leaves to fish scales – then distilled them into the iconic minimalistic patterns we know today. MAMIMU transplants this concept into the 21st century and finds inspiration in everyday mundane, with the aim to spread the idea that you can find inspiration and happiness everywhere, everyday.
June has been compiling manhole inspiration from Tokyo, London and New York.
The name MAMIMU is derived from the basic building blocks of the Japanese alphabet. It reflects the same creative process that goes into the brand’s designs, where inspirations are similarly distilled to their essential core.