Lockdown Mindscape Vol. 1: Shanghai & New York

Concept & Design: MAMIMU
Motion Design: Chris Sellars-Meadmore

‘Lockdown Mindscape’ is a visual documentation of how we are experiencing the global pandemic in 2020. I asked 10 people in 10 locations worldwide to send their physical and introspective views. The result is MAMIMU’s interpretation of mixed emotions in a form of bilingual geometric posters.

We'll start the series with two contrasting cities: Almost-back-to-normal Shanghai and BLM-protesting-in-lockdown New York.


MAMIMU Lockdown Mindscape: Shanghai

Si’s View in Shanghai: ‘Almost’ Normal

“The longest and shortest winter-spring ever. Our 2019 paper snow decoration is still hanging in the window, and yet 2020 summer arrives. While life is starting to go back to normal, it feels as though four months passed quietly.”

Si Liu, Co-founder of BRU:D Creative, is now enjoying the “almost” normality in Shanghai.

MAMIMU’s Approach

The four colours – from the dark navy to pink – depict the mood change in Shanghai from Winter to Spring as they experience COVID-19. The red and green snow represents ‘danger’ to ‘safety’ during that time.

The motion poster is a combination of these two visual elements.

New York

MAMIMU Lockdown Mindscape: New York

Ismael’s View in New York: BLM Protest

In the midst of lockdown in June 2020, Ismael, like many people, went out to protest against racism in response to the death of George Floyd. Instagram was filled with black squares #blackouttuesday to show solidarity. Ismael Ali aka @prince__noire is a Menswear Model based in New York.

Ismael Ali in Black Lives Matter Protest, New York, 2020

MAMIMU’s Approach

The black squares represent individuals who joined the Instagram's #BlackOutTuesday movement. The green was inspired by the colour of Statue of Liberty and US dollar note. The rising square reveal the words of Ismael Ali who went out to protest against racism in lockdown, as well as the Japanese typography 正義と平等 (Justice an Equality).

Concept & Design: MAMIMU

I am MAMIMU aka June Mineyama-Smithson, a graphic designer/artist based in London. I love turning everyday inspiration into playful patterns that evoke an emotional response.

Originally from Tokyo and having lived in Hong Kong and London, I’ve developed a unique style that combines contemporary aesthetics with Asian sensibility.

Available for commissions and speaking opportunities.

Motion Design: Chris Sellars-Meadmore

Chris has over 10 years of experience in motion design, helping both big and boutique brands connect with people through animation. 

He specialises in motion theory and automated systems, helping brands connect to their audience on a micro level through motion language.

Trusted by some of the most recognised agencies in the world, Chris is always happy to help clients achieve their full motion potential.