‘Lockdown Mindscape’ is a visual documentation of how we are experiencing COVID-19 globally. I asked 10 people in 10 locations worldwide to send their physical and introspective views. The result is MAMIMU’s interpretation of mixed emotions in a form of bilingual geometric posters.
For Volume 3, I am releasing posters for two cities I call home: Tokyo (where I’m originally from) & London (where I live now).
Kyoko’s View in Tokyo: Olympics Falling Through
“We never expected the Tokyo Olympics to be postponed,” says Kyoko Bowskill, who runs a contemporary furoshiki textile company Links in Tokyo.
This is the view from her studio, where she invited a client to talk about an Olympic-related project, only a few days before the IOC and Japan agreed to postpone the event.
While the nationwide state of emergency has been lifted and Japan is making a cautious recovery, Kyoko is now busy making face masks with her beautiful textiles.
2020 has been a year of cancellation but the Tokyo Olympics is a big one to miss. The whole city was psyching up for this huge event and suddenly it’s called off…it’s an enormous blow. Born and bred in Tokyo, my heart goes out to the poor city.
The dark block outside of Kyoko’s window seemed like a psychological obstacle and I expressed that ominous feeling with blue in this poster. Though there is hope for a brighter future on the other side, which I expressed in red, along with the passing windows that show a sense of time and progress.
The falling Olympics rings represent the dynamic and rapid nature of sport, as well as the harsh reality of the event literally ‘falling through’.
MAMIMU’s View in London: Cautious but Quietly Optimistic
London is still in lockdown, but seeing a rainbow through the window made me feel quietly optimistic. I am still cautious, but there is a sense that progress is ahead of us. Seeing friends and family in Asia already recovering from the pandemic is certainly encouraging.
As my mum in Tokyo tells me that she went back to the hairdresser, and Hong Kong friends are going back to their offices, I feel cautiously optimistic — not freely, but rather quietly. We are not quite there yet, but the glimpse of a rainbow gave me a sense of hope.
I'm counting small wins every day, and this cautious feeling is expressed with the dark background and rosy window slowly moving forward.
Concept & Design: MAMIMU
I am MAMIMU aka June Mineyama-Smithson, a graphic designer/artist based in London. I love turning everyday inspiration into playful patterns that evoke an emotional response.
Originally from Tokyo and having lived in Hong Kong and London, I’ve developed a unique style that combines contemporary aesthetics with Asian sensibility.
Available for commissions and speaking opportunities.
Motion Design: Chris Sellars-Meadmore
Chris has over 10 years of experience in motion design, helping both big and boutique brands connect with people through animation.
He specialises in motion theory and automated systems, helping brands connect to their audience on a micro level through motion language.
Trusted by some of the most recognised agencies in the world, Chris is always happy to help clients achieve their full motion potential.